Victims spend 200+ hours cleaning up identity theft. Our team signed up for every major service, ran real credit checks, and called support monthly. Most lock critical features behind expensive tiers. Only one includes everything on a single plan.
We didn't just read feature lists. Our team signed up for all of them, ran real credit checks, called customer support, and used multiple testers to verify claims. What we found was frustrating.
Most services lock critical features behind premium tiers. LifeLock doesn't monitor all 3 credit bureaus unless you're on their most expensive plan. Their CEO once shared his Social Security number publicly to prove his product worked — and got his identity stolen.
Specialized tools handle one part of the problem well — data broker removal, for example — but they leave you exposed everywhere else. It's like buying a lock for your front door and leaving every window open.
Then we tested Aura. Every item on the checklist. One plan. No upsells. Credit monitoring across all 3 bureaus, dark web scanning that surfaced more instances than competitors, data broker removal across 140+ sites (up from 133 and still growing), VPN, password management, and insurance. All included.
Their alert speed was the fastest we tested — near real-time during our credit checks. And their customer service averaged a ~4 second hold time. We've never waited more than 1 minute. US-based, 24/7.
Credit monitoring, dark web scanning, data broker removal, VPN, password management, and insurance. Every competitor we tested locks at least one of these behind a higher tier. Aura includes all six on their standard plan. No premium upgrade required.
When our team ran real credit checks, Aura delivered the fastest alerts of any service. Near real-time notifications during active credit checks. They also surfaced more dark web instances than any competitor we tested.
Aura monitors and requests removal from 140+ data broker sites, up from 133 and growing. You can even request removal from specific sites directly. No other all-in-one service offers this level of data broker coverage with full identity protection.
The antivirus component isn't best-in-class — Ro doesn't use it personally. And if you're dealing with stalking or public figure concerns, specialized data removal services go deeper on broker sites specifically for those cases. Aura is the best all-in-one identity theft protection, but it's not the best at everything.
Every item our team tested for. Every box checked. No premium tier required. No locked features. No paying extra for the other arm.
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